-
Get an
automated eCommerce system
- These can be really good, very
comprehensive and
very inexpensive. The good ones can do everything
from customer base management to product management to shopping cart
to newsletter broadcasts.
-
Get
a cheap and reliable merchant account provider
- You can get
merchant account providers that do both the merchant account and
internet gateway for you. Hint: your bank is probably
more expensive than the discount providers out there.
-
Put a
link back to your website in your email autosignature
- This
doesn't need to be obnoxious, just a simple link that email
recipients can click on to see your website.
-
Do selective link trading
- Link trade, but make sure the
content on the other website is similar to your own. Don't
touch "link farms" with a ten-foot pole; search engines hate them.
-
Write
articles and include your website address - There are a number
of article databases out there. Find some article databases
which house content similar to yours and write a few
articles.
You'd be amazed at where your articles show up!
-
Write
newsletters
- Allow for customers and visitors to subscribe to a
newsletter to get regular visibility to you and your company.
-
Consider
using a search engine submission services
-
These services submit your site to multiple search engines &
directories. Can be helpful particularly if your website is
new.
-
Set up
an affiliates program
- Allow for others to promote your
products on a commission basis. Again a good eCommerce system
should already have this built in.
-
Download the Google Toolbar - The
Google Toolbar has a nifty feature which shows you the page rank
(0-10 scale) of every site you visit. The higher your page
ranking the higher your placement in search engines.
-
Set up
multiple websites - Got three services you perform? Set up
three different websites with domain names that match your keywords.
Super cheap to do and can be very effective.
-
Consider
setting up a Google AdWords account
- You pay on a
cost-per-click (CPC) basis to get your website advertised. Can
be effective but also can get very expensive.
