-
Start
with keywords
- Think about terms potential customers would use
to find you in a search engine.
-
Use a
keyword selector tool - Type your keywords into a keyword
selector tool to see how many people search on the term. Look
for terms in the 2k-10k range.
-
Use
domain names which match your keywords -
One of my clients products focus's on
leadership skills development. In addition to
www.leadingonedge.com he
also has
www.leadership-skills.info and a handful of
others.
-
Use
keywords throughout your web pages - put your keywords in the
title, description, keywords, graphics, and written text.
-
Avoid
"keyword stuffing" - Don't just repeat keywords over and over;
search engines snuff this out and can penalize or ban you.
-
Use a
keyword density analyzer - check your website against a keyword
density analyzer to see how frequently keyword is used. Shoot
for 3-15% density.
-
Slick
and sexy doesn't get you traffic - Don't waste your money on
slick graphics or things that fly across your screen. Most
visitors find them annoying and search engines don't care for them.
-
If you
use a developer, make sure they understand SEO
- Many developers
are great at cutting code but don't know the first thing about
Search Engine Optimization (SEO).
-
Set up
multiple websites - Have multiple keywords? Set up a
website with domain names that match each keyword.
-
Use
Google AdSense on your website
- Whenever someone clicks on a
Google ad in your website, you get revenue. And the ads are
relevant to your content. My websites now pay for themselves
with ad revenue alone.
-
Advertise Amazon books on your website
- Set up an Amazon
Associates account and put relevant books on your website.
When someone buys a book you get referral revenue.
-
Consider
using a website starter package - If going it on your own, think
about using a website starter package which can have you up and
running quickly.
-
Decide
where you want to spend your time
- Small business web hosting
is very doable, but it does take time. Decide if you want to
do it yourself or have a professional help you.
Build
your own website using affordable small business web hosting tips and
tricks