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June 1, 2006 |
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Affordable
small business web hosting -
step by step
Putting your small business on the
web is easier than ever. The small business web hosting tools
today are inexpensive yet packed with features. Follow this
step-by-step small business web hosting program to put your business on
the web in no time!
If you just want to see available
products and tools go
here. |
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*** Only a few seats
left ***
Please accept my invitation to attend a complimentary webcast entitled
"Reach the World Through Affordable Internet Marketing Strategies"
The webcast will be held June 13th from 9:00-10:00AM PST.
Attendance is limited and admittance into the webcast will be
first-come, first-serve, so sign up today and log into the webcast
promptly at 9:00AM PST.
We are also featuring a webcast by Dr. Karen Otazo, author and Executive
coach entitled 'Communicating Successfully From Duluth to New Delhi'.
This webcast will be held June 7, 2006 9:00AM to 10:00AM PST.
Register for these webcasts and others
here! |
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Step
1: Decide on a domain name(s)
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| Your first step in small business
web hosting is deciding what you're going to call the website (otherwise
known as the domain name). With my websites I have my company name
(www.leadingonedge.com)
as the domain name. I also have different names for my website which
correspond to keywords (phrases that you would type into a
search engine such as Google) that are applicable to my content.
As example, in addition to my company name, I also have the following
domain names:..
Why do this? Simple. Search engines
like Google try to figure out what your website is about based on the
text in your website and in what you call the website. This is
called search engine optimization (or SEO).
You not only want to use a keyword in the text of your page, you also
want to consider using the keyword in the domain name. Search engines like
this and can reward you with a higher ranking which means your small
business web hosting site
shows up higher in search engine results. You can use a tool like
Overture's keyword selector tool to help you figure out good keywords.
Overture tells you how many people searched on a term in the last month.
I like to find terms that are between 2,000-10,000 searches. If
it's too low you'll be trying to hit too few people. If it's too
high you'll be competing with too many other websites.
You also may notice that
some of my domain names don't end in a .com. I really like a .com
extension when I give my website or email address out to others because
that is pretty much what everyone assumes. For my keyword domain
names, the extension doesn't really matter because it is only being used
for someone to click on in a search engine; it's generally not something
someone is going to type into a search engine.
 Take
Action -
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Research keywords using Overture's keyword selector
tool
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See if domain names are available. If available, get it
since it may not be available tomorrow. Domains are only around
$9/year so don't sweat it if you pick a domain that you don't use
later on.
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In our next
newsletter:
*Step 2: Get a small business web hosting account
*Get recognized as a
subject matter expert and get quoted in major news publications using
PR
Newswire's PROFNET service, the industry-recognized PR leader!
*Reach
customers you never thought possible through webcasts!
Can't wait? Then be sure to visit us at
www.consetta.com
to find out how!
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Tell us what you think! Your feedback is welcome;
lori@consetta.com
To establishing a great internet presence -
The Team from Consetta Web Solutions |
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