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November 7, 2006

This newsletter is dedicated to providing individuals and small business owners easy to understand tips and proven tools to assist you in marketing your product or service on the internet.
 

In this Report:
How Good Is Your Website?
 

 To see available products and tools to help you go here.

Back Yourself With The Best: Advisory Boards That Help You Plan For Success
Presenter:  Lonnie Pacelli, President and Author
Leading on the Edge International

Date:  November 14, 2006 9:00AM PST

Cost:  $4.99

Join Lonnie for this insightful webcast which is for anyone who wants some simple strategies to define and implement an advisory board. It doesn’t matter whether you run a small business, an organization inside of a large organization, or chair a non-profit committee; gleaning the wisdom of others on a regular basis will help give you ideas to make your job easier and deliver better results.  Get 14 helpful nuggets to help you put in place an advisory board that really rocks.  If you want some quick tips on how to develop an effective advisory board, this webcast can help you define what you need, find great advisors, and use them to deliver value to you and your business.
Bonus:  Get a simple self-assessment tool to help you identify strengths and weaknesses and put an action plan together with this webcast.

From Lonnie's Amazon.com Leadership Made Simple Series.

Register for this webcast and others here!

Find out how you can do your own webcasts and be a part of our webcast line-up! Webcasts are very easy to do and it allows you to connect with clients and customers world wide 24 hours a day, 7 days a week. Click here for more information.

How Good Is Your Website?

How good is your website? Are you happy with the results you are getting from it? Or do you have one just because someone told you that you should have one? These are a few of the questions that you should be asking yourself if you’re looking to maximize your website marketing strategy.

In this day and age, all small businesses need to have some type of  presence on the internet. Yes all of you dinosaurs out there that that don’t think that people will find you on that “fan dangled thing” are wrong. Weather you have a small town business or a major ecommerce business you need to have a nitch or something that will set you apart from your competitors. Something that will make a potential customer want to use your services or purchase your products over the other guy.

Your website is a direct reflection of you! By its design and content, it lets your potential customer know more about you than you think! It is your virtual store front that is open 24 hours a day, seven days a week and everything on it should always be in working order and appropriately designed for the type of business that you are. Sometimes it’s hard to critique your own website and be objective so I’ve listed a few questions that you should ask yourself when viewing your web pages and content. If you don’t yet have a website and want to get started, you can use these questions as a guide to get the basics in order.

1) Why do you have or want a website?

You may think that this is silly but you have no idea how many people have websites just because everyone else does. These business owners aren’t using their website to their fullest capacity to market their business. What a shame! As a business owner your website should have a very distinct purpose otherwise it’s useless. Is your website a tool to:

*Sell products

*Market your business

*Teach or instruct

*Demonstrate your products or services

*Provide customer service support

*Viral market

Your website needs a purpose and can be a very powerful tool to promote your business. Use it wisely and be creative!

2) Does your website have a theme that is relevant to your business?

     Your website should provide a defining "Look" that enhances your business        personality. Flying objects and distracting pop ups will only annoy a website visitor but that doesn’t mean that your site has to be a drag either! Use font styles that are easy to read and colors that are not overwhelming. If you’re an accountant you don’t want to use pink and lime green just because you like those colors together, You need to carry a theme with colors that show that you are a professional.

3) Can a visitor easily contact you?

We’ve talked about this many times. It is so very important that a client or customer has a way to contact you for any type of inquiry. It’s very important that they know that there’s a living breathing person backing their products or services.

No contact information, you can pretty much count on no customer!

4) Do you really do what you say on your website or is your content just a bunch of sales hype?

Again, if you’re a small business you need to market yourself by communicating who you are, what you do, and why you do it better than the other guy. Having content that is honest and enhances your business personality is what will keep people interested and coming back.

If you check out www.global-leadership-network.com you will see a good example of communicating the “who you are and what you do ”Does your website display and explain what you do, what products you sell, and what services you provide? Are there examples of your work? Are there testimonials from your customers? Have you provided contact information? These are all very important questions that you need to think over when looking through your site.

5) And last but not least, is your website serviceable and focused?

Your website is a communication tool and again a direct reflection of you and your business. If your website doesn't work properly or is difficult to navigate, the only thing you're communicating is incompetence and the buck will stop there!

Focus is more difficult than you think!

When a customer comes to your site they want direction, answers and simplicity. If they don’t get direction within the first 20 seconds, chances are you’ll loose them. If you sell tires, that is what your website should focus on because that is why people are coming there. Don’t bury links so deep that people have to click thru to many pages. I hate that, don’t you?

Putting your website together can be a very cool and satisfying process. Have fun with it! Get opinions from colleges and friends and ask them to be honest. Remember, you only get one chance at a first impression. Make it the best one possible!

Next month we’ll be talking about how article writing and syndicating these articles will:

     Increase one-way links to your site

     Help you brand your name or site 

     Help sell your products or services

     Bring in plenty of targeted traffic 

     Give you and your site more creditability

Achieve Greater Work/Life Balance here!

For Global Leadership Networking Expertise click here

Tell us what you think! Your feedback is welcome!  lori@consetta.com

To Establishing A Great Internet Presence -

The Team from Consetta Web Solutions
 

For Affordable Small Business Internet Marketing Publicity visit Consetta Creative Publicity - PR WITH A TWIST