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Blogging is like having a
conversation. It is a more informal way that you can share your
thoughts with your readers or create a buzz using current events. It can also be used to better
establish yourself as an expert. Either way, the basic idea
behind writing a successful blog is to give something of value to
your readers. Here are a few helpful tips that you should
consider when sitting down to write:
1. Have a title that will capture
the readers attention - A great title will
peak the readers curiosity to read further
2. Write something of value - If someone
is taking the time to read what you have to say, don't waste the
opportunity!
3. Share your point of view or personal experience -
People want to know what other people
think!
4. Use bullet point lists - This will make
it much easier for people to scan through
5. Keep it short and simple - Most readers
will won't want to read entries that are long and drawn out.
It's best to get to the point
6. Use links and keywords - Use links and
keywords that will support the purpose of your blog
7. Edit your post - Sending a post that
has misspelled words will compromise your credibility.
8. Include your contact information -
Readers may want to see more on you or ask questions by email.
Make yourself available
Below are two excellent
examples of blogging. They are easy reads that are short, to the
point and packed with expert knowledge! |
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Blogging is like having a
conversation. It is a more informal way that you can share your
thoughts with your readers or create a buzz using current events. It can also be used to better
establish yourself as an expert. Either way, the basic idea
behind writing a successful blog is to give something of value to
your readers. Here are a few helpful tips that you should
consider when sitting down to write:
1. Have a title that will capture
the readers attention - A great title will
peak the readers curiosity to read further
2. Write something of value - If someone
is taking the time to read what you have to say, don't waste the
opportunity!
3. Share your point of view or personal experience -
People want to know what other people
think!
4. Use bullet point lists - This will make
it much easier for people to scan through
5. Keep it short and simple - Most readers
will won't want to read entries that are long and drawn out.
It's best to get to the point
6. Use links and keywords - Use links and
keywords that will support the purpose of your blog
7. Edit your post - Sending a post that
has misspelled words will compromise your credibility.
8. Include your contact information -
Readers may want to see more on you or ask questions by email.
Make yourself available
Below are two excellent
examples of blogging. They are easy reads that are short, to the
point and packed with expert knowledge! |
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I’ve been
working extensively with a small business owner over the past couple of
years. Coming from a mega-corporate environment, I learned that things
I took for granted in a large corporation, i.e. having the resources of
a finance controller or a purchasing specialist, simply didn’t exist in
a small business. Also I learned that it is incredibly easy to get
sucked into the issues of the day and lose focus on where the business
needs to head strategically. Dealing with the issues of the day is
super important, but if you let the business get whip-sawed around by
toilets that don’t flush you’ll put yourself on a path to failure.
If you were
to ask my client his three most important pieces of advice as a small
business owner, he would tell you the following:
-
Know
the financials
- use a good small business software package such as Microsoft Money
or Quicken and make sure you keep it up to date with income and
expenses. Most financial institutions offer download capability
which you should take advantage of. Don't get behind on knowing
where you are from a financial perspective; with today's tools there
is no reason to lose touch with where your company sits financially.
-
Keep
one eye long
- it is easy to get wrapped up in the here-and-now of your business.
As the small business owner you need to also keep some focus on
where you want your business to go long term and what things you
want to get done 15 days, 30 days, 45 days, and beyond
-
Stay
focused
- It is easy to want to be all things to all people. The less
focused you get the more likely you are to confuse your customers
and to allow yourself to be randomized and not get things done.
Decide what your business is and do it well; don't spread yourself
too thin.
lonnie@leadingonedge.com
http://www.leadingonedge.com
See
Lonnie's Amazon Blog |
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I
have coached executives for more than 20 years. In
working with successful leaders and professionals, I
have found that making lasting impressions on the
people you work with is pivotal to your advancement.
Here are some tips to make sure you’re putting your
best foot forward.
“One
of the easiest things you can do is look the part.
However talented you are, if you don’t look like a
professional, manager or leader, others may, rightly
or wrongly, not see you as one. Observe the styles
and colors favored by senior executives, and use
that as a guide. For women, black and blue are
“safe” colors, but make you blend in. A small or shy
woman can augment her impact with bold shades. A
confident or larger woman might consider wearing a
more muted shade.”
“Short, simple sentences, spoken without hesitation,
make a speaker seem in control of a situation – a
quality we associate with a leader. Tone and volume
are important too. Short, precise sentences and a
low-pitched but clearly audible voice make a
powerful combination.”
-
Exits and Entrances Matter:
“How
you move into and out of jobs has an enormous impact
on perceptions of your success. Exiting a job well
is about ensuring that your successor is in the
loop, included in key meetings, and prepared enough
to be able to step smoothly into your place. It is
not about tying up every loose end. Although it’s
important to move forward in an orderly way, it’s
even more important to know when to leave behind
your old role and expertise.”
-
Your Work Space Reflects Who You Are:
“Whether you like it or not, others interpret your
work area as a reflection of your personality and
thinking. Décor is an area in which to tread
carefully. While judicious use of personal pictures
can show you to be a family person or motivated
character, cute screensavers, cuddly toys and an
excess of plants can detract from your
professionalism. It isn’t that self-expression is
bad, but in the small area of a work space, each
item becomes more noticeable, taking on greater
significance as a symbol of who you are.”
-
Every Presentation is an Opportunity:
“If
your moment in the spotlight goes badly, your
reputation can be damaged. You minimize risk, and
maximize potential glory, through careful
preparation. Preparation isn’t just about knowing
your subject, although that is important. You must
prepare for your audience and their expectations,
determining in advance what you want to leave them
with so that you can tailor your presentation to
that end. Think about how you want to come across,
through the words you use, how you look, your facial
expressions, and how you respond to questions.”
karen@otazo.com
http://www.global-leadership-network.com
See
Karen's Amazon Blog
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